One of the most challenging aspects of managing a workplace giving campaign is getting the employees engaged. This can be particularly difficult for a campaign at a larger company where people are busy doing many different things throughout the day. Most employees would love to contribute to charitable causes, but with all the demands of the workplace, it may not always be a priority. There are some simple things you can do to build employee interest for a workplace giving program, and most of them center on taking a more strategic approach to your campaign.
You will have more success if you personalize the charity for everyone. For instance, if you choose to support a group that promotes literacy, this might not be something to which most of your employees relate. However, if you bring in speakers to express how the charity has impacted their lives, this can really make it more personal and provide a genuine human connection. This can make a huge difference in employee support and enthusiasm for any project.
The last thing you want to do is cause division with a workplace giving program, so make sure that you choose a non-partisan cause. Helping children or helping to spread awareness about a specific disease or condition, such as breast cancer, are choices that appeal to a wider base of employees. Rather than choose a cause with a political agenda, select something that employees will feel comfortable about supporting regardless of where they fall on the political spectrum.
Be sure to emphasize the program throughout the year. The end-of-year holidays are the biggest times for charitable giving, but charities need help throughout the year. So rather than focus on one specific time of year, it is wise to consistently remind employees about the charity or charities you are supporting. Encourage giving throughout the year by distributing information about your giving program on a consistent basis.
Social media provides you with an excellent resource to build pride in charitable giving programs. When employees take part in a charitable event or program, showcase these efforts using social media. This spreads the word about the charity as well as praising your employees for truly making a difference. This is a concrete validation of employees' efforts and will make them more inclined to contribute in the future. If an employee has shown a tremendous effort, be sure to single them out for some special praise both online and offline. For instance, if a few employees organized an event to support your company cause, be sure they are recognized for the efforts.
Workplace giving is most effective in organizations where management and employees work towards the same goal together in a noticeable and substantial way. For example, if the program deals with the homeless, consider having management and employees volunteer together in a homeless shelter or soup kitchen. Providing opportunities for hands-on volunteer work in addition to financial contributions is an important part of an effective charitable giving campaign. When a workplace comes together as a group to help out a cause, it builds a strong sense of community and camaraderie that makes a significant impact on everyone involved.
You will have more success if you personalize the charity for everyone. For instance, if you choose to support a group that promotes literacy, this might not be something to which most of your employees relate. However, if you bring in speakers to express how the charity has impacted their lives, this can really make it more personal and provide a genuine human connection. This can make a huge difference in employee support and enthusiasm for any project.
The last thing you want to do is cause division with a workplace giving program, so make sure that you choose a non-partisan cause. Helping children or helping to spread awareness about a specific disease or condition, such as breast cancer, are choices that appeal to a wider base of employees. Rather than choose a cause with a political agenda, select something that employees will feel comfortable about supporting regardless of where they fall on the political spectrum.
Be sure to emphasize the program throughout the year. The end-of-year holidays are the biggest times for charitable giving, but charities need help throughout the year. So rather than focus on one specific time of year, it is wise to consistently remind employees about the charity or charities you are supporting. Encourage giving throughout the year by distributing information about your giving program on a consistent basis.
Social media provides you with an excellent resource to build pride in charitable giving programs. When employees take part in a charitable event or program, showcase these efforts using social media. This spreads the word about the charity as well as praising your employees for truly making a difference. This is a concrete validation of employees' efforts and will make them more inclined to contribute in the future. If an employee has shown a tremendous effort, be sure to single them out for some special praise both online and offline. For instance, if a few employees organized an event to support your company cause, be sure they are recognized for the efforts.
Workplace giving is most effective in organizations where management and employees work towards the same goal together in a noticeable and substantial way. For example, if the program deals with the homeless, consider having management and employees volunteer together in a homeless shelter or soup kitchen. Providing opportunities for hands-on volunteer work in addition to financial contributions is an important part of an effective charitable giving campaign. When a workplace comes together as a group to help out a cause, it builds a strong sense of community and camaraderie that makes a significant impact on everyone involved.
About the Author:
Sebastian Troup likes writing about philantrophic solutions for businesses and non profit organizations. For additional information about workplace giving programs, or to find a corporate charity giving campaign, please check out the Truist site today.
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